Melbourne, Jul 1 Air New Zealand has come up with a novel way to get their passengers to pay attention to safety instructions - by having their flight attendants read them out wearing only body paint.

In the video, the body-painted crew cheerfully give the safety instructions, including where to stow baggage and how to use oxygen masks, reports News.com.au.

The airline launched the new in-flight safety videos on June 29 on their Boeing 737 domestic flights, and may expand them to other routes.

The release of the safety video comes on the back of the airline's "Nothing to Hide" advertising campaign, which also showed cabin crew carrying out their duties wearing nothing more than body paint.

The crew's "naughty parts" are blocked due to strategic camera angles in the three-and-a-half-minute safety video and 45-second commercial.

The "Nothing to Hide" commercial has been viewed around two million times on YouTube, and is the most-viewed clip to come out of New Zealand, Air New Zealand's Marketing Manager told the New York Times. (ANI)