Washington, September 1 People are turning to a new way of untangling those worked up nerves - cuddle parties.

The concept, that came into being five years ago, lets partakers to experience clean, safe and welcomed affection.

Masterminds Reid Mihalko and Marcia Baczynski's cuddle party events boasts of bringing people together where all physical contact is sanctioned by the other guests, reports CBS News.

The gatherings, entry to which is priced at 30 dollars, were said to be for "strictly non-sexual hugging, stroking, spooning and massaging". (ANI)