Business consultant gets better performance out of naked office staff
2 Jul 2009, 1734 Hrs

Add comment          Mail          Print          Write to Editor

London, Jul 2 A business consultant, who was called in to help an ailing design and marketing company pull itself together, has managed to get the staff to perform better after he asked them to work naked.

David Taylor, a self-styled business psychologist, was enlisted by company onebestway, in Newcastle upon Tyne, after they were forced into six redundancies at the start of the credit crunch.

Taylor asked shocked employees to go naked for just one day to boost team spirit, and, amazingly, they agreed to go ahead with the daring Naked Friday idea.

"Inviting an organisation to go naked is the most extreme technique I've used," the Sun quoted Taylor as saying.

"It may seem weird but it works. It's the ultimate expression of trust in yourself and each other," he said.

Despite some initial reluctance, nearly all the staff went totally starkers - except for one man, who wore a posing pouch, and one of two female workers, who kept on black underwear.

And front-of-house manager Sam Jackson, 23, was the only one to go fully naked.

"It was brilliant. Now that we've seen each other naked, there are no barriers," Jackson said.

"We weren't put under pressure. If we wanted to come in clothed or in our underwear, we could. But I love my body and wasn't ashamed.

"We're all beautiful, whether we've got big bodies or small ones," Jackson, who suffers from cerebral palsy, added.

Managing Director Mike Owen, 40, said: "We're either brave or mad. But I did tell everyone they didn't have to do it - only if it felt right. As a creative company, we persuade our clients to be brave, and this was about taking on some of the braveness ourselves." (ANI)

Related Latest

Great Whites hang out in Pacific's 'shark cafe' to pick 'local' mates! Verne "Mini-Me" Troyer's ex gets restraining order against him Michael Caine doles out relationship advice to David Walliams Boob flash 'car crash' online clip gets 2m hits! Patrick Swayze gets posthumous dance honour Watching your own victory gets competitive juices flowing: Study Moily gets Moortidevi Award for his book Shri Ramayan Mahaniveshanam Roamware's Innovation gets recognized at the World Brand Congress Jude Law's "spine-tingling" performance turns Hamlet into Broadway hit PPP considering working out a 'national government' with opposition parties?

Related Latest

Two police officers embark on bicycle rally to spread message of unity Madhu Koda to remain in hospital for another day Middle order has not performed consistently in the series, says Dhoni TMC-CPM workers clash, Maoists kill three ahead of CM's visit in Midnapore Fake currency worth Rs 900,000 seized in Punjab Allahabad hosts Ganga Water Rally to accelerate tourism industry in Uttar Pradesh Over 60 percent turnout in Assembly by-polls; 53 percent in Firozabad LS poll Madhu Koda's associate sent to ten days in Enforcement Directorate custody Congress-NCP alliance forms government in Maharashtra for the second time Gold lovers in Chennai see gold as a promising investment

• Two police officers embark on bicycle rally to spread message of unity
• Madhu Koda to remain in hospital for another day
• Middle order has not performed consistently in the series, says Dhoni
• TMC-CPM workers clash, Maoists kill three ahead of CM's visit in Midnapore
• Over 60 percent turnout in Assembly by-polls; 53 percent in Firozabad LS poll

• बीकानेर महापौर चुनावः एक विश्लेषण
• Deepawali: The Festival Of Lights
• Nine tips for nine nights
• need new prevention tech for HIV, other STIs and UP
• "Good health is India's basic need": Easier said than done Mr Prime Minister!