London, Feb 2 Forget expensive suits, flashy cars and mobiles - looking happy is more than enough to put you miles ahead in business world.

That's the conclusion of a new UK research.

According to the study, 25percent of people believe that appearing happy and content are the biggest measures of success at work, and good looks, charm or hidden talent are considered the least important qualities needed to be a successful entrepreneur, reports The Daily Express.

The study found that Britons aged 18 to 24 most admired ever-smiling Virgin boss Richard Branson (40 per cent), followed by dour business tycoon Alan Sugar (13 per cent), according to loyalty scheme Nectar Business research.

Next on the list was chef Jamie Oliver (9 per cent) and Dragons' Den panellist Peter Jones (8 per cent)

Almost one in ten of people admired former model Katie Price, the study found.

Tim Birchinall, head of Nectar ­Business, said: "Most people aspire to enjoy what they do at work.

"It's interesting so many see being happy and contented as the biggest measure of business success above other more material indicators." (ANI)