New Delhi(IndiaPRwire)
BIG 92.7 FM, India’s Biggest Private FM Network and a subsidiary of Adlabs Films Ltd. has chosen WO Traffic for Radio, WideOrbit’s Sales, Traffic and Billing software to be installed in each of its Radio Stations.
WideOrbit, the largest provider of Sales, Traffic and Billing software solutions for the media industry in North America and growing worldwide, is currently implemented by more than 760 television stations, radio stations, cable networks, movie theaters, mobile, and digital displays. WO Traffic, the foundation for WO Traffic for Radio, is installed in more stations and networks than any other available advertising software system.
When installs are complete, BIG 92.7 FM will be in 45 cities and reach approximately 1,000 towns and 50,000 villages making the proposed network the largest ever in India. Radio has the highest and fastest growth in India today and BIG 92.7FM is positioning to capture the majority of the market share.
BIG FM recognizes WO Traffic for Radio as the premier product that can meet their high standards and accomplish their needs with their flagship BIG FM stations and as they add future frequencies.
“We looked at solutions offered by companies in both Europe and the US. WideOrbit’s system by far made the most sense. Their one system provides us with the information we need to continue to grow this network and those we intend to add in the future. Implementation and training have been smooth and successful. We are pleased to have partnered with WideOrbit,” says Soumen Choudhury, Chief Technical Officer, BIG 92.7 FM.
“The more homework a company does before choosing its Sales, Traffic and Billing software, the more WideOrbit is the product of choice. That’s one of several reasons we have risen to become the largest provider of advertising software in the US and the value of choosing WideOrbit is becoming evident worldwide as highly respected companies, such as BIG FM, choose our product,” states Eric Mathewson, CEO of WideOrbit.
In addition to the quality of WO Traffic for Radio, BIG FM was impressed with the fact that WideOrbit has operated a customer support and quality assurance office out of Chennai for the past 3 years. This allows for WideOrbit customers in India to receive immediate help with questions and receive the same quality of service WideOrbit prides itself on in the US.
WideOrbit will be attending the FM Radio Expo at the Bombay Exhibition Center in Mumbai from 7-9 June. Please visit us at booth E13.
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