London, June 5 Seconds after Oasis frontman Liam Gallagher launched his debut fashion line, it got crashed due to the sheer volume of fans logging on.

Traffic of over 100,000 people jammed the site for his Pretty Green range, as they tried to buy the rocker's cagoules, shirts, hats, scarves and the trademark parka.

"We carried out extensive research and had advanced superior systems in place to manage over 30 times what you would expect for the launch of a brand like this," the Mirror quoted a spokesperson from Pretty Green as saying.

The spokesperson added: "We have engaged the best technology providers in the UK, but obviously even the most robust system couldn't deal with this level of demand."

And now, engineers have managed to fix the error, opening doors for many fans to buy Gallagher's fashion items. (ANI)