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05 July 2008
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Madame launches Prestige Madame - a Customer Loyalty initiative

6 Dec 2007
Madame's new Customer Loyalty Program focus on its greatest assets -- its customers
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Ludhiana, (IndiaPRwire) Madame, a trusted name in women Fashion, has launched its customer loyalty program including three cards — the Prestige Madame Prestige, Prestige Coral and Prestige Pearl. The program is designed to honour and recognize Madame’s most valued customers. All the card programs include points-based reward incentives geared toward strengthening brand-affinity and customer loyalty. On the purchase of Rs. 25/-, the customer earns 1 Credit
Every customer who makes a purchase at Madame's exclusive stores in India gets a Prestige Pre-Card complimentary, which on the customer’s assent is upgraded to PRESTIGE MADAME. A Prestige Customer will receive a Product Exchange Time of one month compared to One Week as in routine, Home Delivery of bought product, Priority in Billing Queue, priority information on Company Promotions, track of the Purchase History both Online and Offline, option of claiming missing Credits. A 10% Discount is provided to the Customer if she is shopping on her birthday.
On garnering 501-1500 credit points, the member is upgraded to Prestige Coral card who enjoys a multitude of privileges, rewards and benefits like Discounted/ Complimentary Invites to Movie Screenings and other Events Organized by Madame Club and Facility to Exchange Credits for Awards and Other Redemptions and a flat 7% per cent discount on purchases made at any of Madame’s exclusive stores in India.
The most dedicated members can become a Prestige Pearl holder by collecting more than 1500 Credits. Prestige Pearl holder enjoys a 10% discount on Regular Purchases made at any MEO, 5% Additional Discount During EOSS and other In Store Promotions, Cash Credit Facility to Customer to an extent of One Week. Title of “Madame Queen” will be conferred to the highest shopper in one year. One of the top 10 Pearl Members would get a surprise of a Travel Hamper.
The program is simple and easy for members to understand with ample information available on the website www.madameclub.com. Members can log on to this site and view their membership status, purchase history, offers, events, etc.
Apart from that, Madame has also initiated a discount scheme for its valued customer. Any customer buying over Rs. 5,000/- worth of goods at a single purchase gets a discount voucher for Rs. 300/- This facility is available at selected MEO only.
And when one wants to gift a Madame product to someone dear, nothing can be better than a Madame Gift Card. Available in the denomination of Rs. 500.00, Rs. 1,000.00 and Rs. 1,500.00, these are put on Sale for the customer on the value of denomination. This entitles the customer to avail a flat discount of the denomination mentioned at any time of a single purchase.
Speaking on the occasion, Mr Bipan Jain, MD, Madame says, "Madame customers across the country exhibit a level of dedication and loyalty that is unmatched, and our new Customer Loyalty Program focus on our greatest assets -- our customers.”



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