Pramati implements tell-a-friend technology for NDTV Convergence
7 Jan 2009, 1558 Hrs

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Hyderabad, Jan 7 (ANI/Business Wire India): Pramati Technologies, (www.pramati.com) a leader in delivering next generation internet applications, today announced NDTV Convergence has selected its Tell-a-Friend (TAF) technology to promote their online content and expand consumer visibility across all verticals.

The technology deployment will enable NDTV and their thousands of users share their favorite NDTV content through email, instant messengers (Chat), blog, social networks, and bookmarking sites through Tell-A-Friend button.

Tell-a-Friend (http://tellafriend.socialtwist.com) has the capability to pick up relevant content from a webpage and make content rich messages with excerpt text and photo of the story.

This application results in building attentive audience based on personalized recommendation.

Speaking on the partnership with Pramati, Sanjay Trehan, CEO, NDTV Convergence said,"NDTV.com is one of the first portals to implement Tell-A-Friend across its verticals. Till recently we have received over 10,000 content referrals through the application. We believe this unique social marketing offering will prove to be effective means in delivering value to our customers and increasing content circulation."

"The NDTV experience strengthens our belief that in the age of Web 2.0 Tell-a-Friend can make a significant impact on the existing marketing imitative of online portals," said Jay Pullur, CEO of SocialTwist.

"By having users promote content so easily, NDTV is creating many Citizen Evangelists for their content," Jay added.

The latest version of Tell-a-Friend adds support for social bookmarking on 15 popular sites like; Digg, Delicious, StumbleUpon, and Yahoo Buzz to its already impressive support of email, IM (chat), blogs, and social networks.

Tell-a-Friend button is now the single powerful tool for social referrals with both one-to-one messaging and one-to-many broadcasting across social sites. (ANI)