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16 May 2008
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Esha News Monitoring launches web page service

7 May 2008, 1439 Hrs
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Mumbai, May 7 (ANI/Business Wire India): Esha News Monitoring Services Private Limited, the largest television news monitoring agency in India launches web page service, a service where television reports and clips can be accessed from your desktop 24X7 through Esha News website www.eshanews.com .

Esha News provides special packages to their key stake holder - Public Relations agencies. The client servicing team can view clips almost instantly and share it with their clients. The team need not worry about making multiple copies of the clips, since the clips are stored on the server for over 30 days with each PR agency having its own individual webpage and webspace with unique logins for each client.

Television Monitoring Intelligence Report, has the power to convert the information to knowledge on monthly basis which is very easy to understand. The CEO can exactly know within minutes about the outcome of the PR initiatives in terms of total number of clips with the exact duration and the advertisement equivalent of the coverage.

The report also highlights total channels that have aired the story and airtime given to a company, chronologically. An unbiased report from a third party agency provides you with critical information with the tone of the news clips.

R.S. Iyer, Chief Executive Officer, Esha News Monitoring Services Private Ltd, stated "In this information age, timely information has become most critical. We have been constantly upgrading the infrastructure and developing the systems in-house. Using the contemporary EFP technology for automation of television recording and monitoring which facilitates prompt customized reports."

Esha News understands the pain points that the PR agency goes through, and therefore has started this initiative, where they will be no late delivery of clips any more, especially with the instant uploading of clips on a daily basis 6 days a week. Accessing the clips and the reports will have no geographical restrictions, since the client servicing team can download these reports on your desktop. The clips download speed depends on the broadband connectivity.

Iyer further added, "We are happy to announce that very soon, Esha News Monitoring Services Private Limited will be converted to Public Limited and are presently talking to investors for major expansion program where we will be monitoring 200 television stations, including some international channels." (ANI)



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