London, Nov 9 Simon Cowell, the man behind 'The X Factor' and 'Britain's Got Talent', is all set to launch another "major entertainment format" on terrestrial television.

According to sources, after months of planning, the new show will be a "year-round platform" allowing his artistes, such as Leona Lewis and Alexandra Burke, to perform regularly on television.

A leading producer revealed the TV mogul's ambitious plans exclusively to the Sunday express.

"This is the first time Cowell's production company Syco has entered into what we call a third-party contract," The Daily Express quoted the producer as saying.

"Normally they will only do shows where they own the format, such as Britain's Got Talent or The X Factor. But this one is different, and it's a goldmine," he added.

Sources denied that Simon had signed a deal to make The National lottery show for BBC1. (ANI)