Washington, Nov 9 A new racy billboard ad featuring Eva Mendes in her underwear has brought the traffic in New York City on standstill.

The 'Hitch' star posed for a new Calvin Klein with male model, dressed just in a skimpy bra and panties, reports Contactmusic.

The billboard spans an entire block in Soho and has split Manhattanites between admirers and angry residents who have dubbed it "pornography".

However, it's not the first Mendes ad to have created a furore- a campaign was pulled in the U.S. last year (08) after censors ruled it was obscene. (ANI)