Kingfisher introduces the Bohemia experience
10 Jul 2008, 1758 Hrs

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Bangalore, July 10 (ANI/Business Wire India): Kingfisher- the brand that has been synonymous with providing a "good time" to consumers have launched their own brand of wines in India - "Kingfisher Bohemia".

This wine comes in three variants- white, red and rose. With these three wines, the strawberry-and-violet Pinotage Ros?, the pineapple-and-melon white wine Chenin Blanc Chardonnay and the sweet berry-flavoured Pinotage- Kingfisher Bohemia rewrites the rules of wine drinking in India.

This is because these are 'anytime anywhere' wines which complement any type of cuisine.

With a taste nurtured in the Cape Floral Kingdom, South Africa, one of the world's oldest, most eco-friendly wine growing regions, Kingfisher Bohemia is enriched by the unique climate typical of that area.

The resulting flavour is a fruity, delectable bouquet that goes well with any food or occasion.

Kingfisher Bohemia has been designed to match all cuisines- Indian, Chinese, Continental or Italian and will introduce India to a whole new fun way to enjoy wine. Free of any of the fuss, rituals and rules associated with wine drinking, Kingfisher Bohemia can be enjoyed at all times.

There are no rules or rituals to enjoy your Kingfisher Bohemia wines and they say: "don't ask wine experts about what to eat with it, just ask your taste buds!"

Elaborating on Kingfisher Bohemia, Shekhar Ramamurthy, Deputy President- United Breweries Limited says, "We believe that it's time India discovered the fun side of wine! No rules, no rituals, no dress codes, any occasion and any cuisine matching the wine! This simplifies the enjoyment of wine. Kingfisher Bohemia offers the wine drinker great taste and unmatched flavour, minus the complicated rituals commonly associated with wine drinking."

So now all wine drinkers in India can savour the experience of Kingfisher Bohemia wines, a no fuss and uncomplicated way of enjoying great wines.

Kingfisher Bohemia is available at a price ranging from 590 to 795 depending on the market it is available in. (ANI)