Kuala Lumpur, Nov 11 Malacca government is planning to rope in Bollywood superstar Shah Rukh Khan to perform at a concert organised to mark UN World Assembly of Youths 60th anniversary celebrations.

Shah Rukh was conferred a 'Datukship' title by Malacca Governor Tun Mohd Khalil Yaakob last December for indirectly promoting the state to the world through six movies.

Chief Minister Datuk Seri Mohd Ali Rustam said that the event will be held at Stadium Hang Jebat in Krubong to enable as many fans as possible to catch their Bollywood idol in action.

"We are trying to get a private company or maybe several more to sponsor the event," The Star Online quoted the Rustam as saying.

"It will be worth their while as they can get international publicity if Shah Rukh Khan endorses their products," he added.

He said state representatives had recently met the star in India to discuss how to promote and develop the local film industry.

However, Shah Rukh said he was not keen on setting up a studio there due to time constraints, but he said he would be glad to assist the state as an adviser. (ANI)