Colombo, Jan 12 (ANI/Business Wire India): Bharti Airtel Lanka (Pvt.) Ltd today announced the launch of its mobile services in Sri Lanka under the Airtel brand.

The services have been launched on a state-of-the-art 3.5G network.

Airtel has launched a suite of innovative services and redefined affordability by offering attractive call rates. What truly sets these tariff plans apart is the simplicity and ease of understanding for the customer, including features such as unconditional free incoming calls.

Airtel's simple tariffs liberate the customer from the concept of peak and off-peak call rates by offering standard tariffs throughout the day and allowing them to speak freely.

For the first time, Sri Lankan mobile customers will not have to bother with within network and outside network concept as Airtel will offer uniform call charges to any network.

The company will also offer unique and customer relevant Value Added Services.

On the occasion Sunil Bharti Mittal, Chairman and Managing Director, Bharti Airtel said, "We are extremely honoured to present Airtel to Sri Lanka. At Bharti, we have always believed in undertaking business projects that are transformational and have a positive impact on the society at large. Bharti Airtel has also set global benchmarks in telecom services, be it our unique business model based on outsourcing or innovative products and services."

"We are delighted at being given this opportunity to serve the people of Sri Lanka and contribute to the growth story of the country. It will be Airtel's sincere endeavour to drive affordability in the Sri Lankan market and empower more and more people to experience the benefits of mobile internet and telephony. We are confident that with our experience of serving around 88 million customers, we will make a positive impact on the telecom landscape of Sri Lanka," Mittal added.

Bharti Airtel plans to invest around USD 200 million in its Sri Lanka operations. In just over an year, the company has commissioned a sizeable state-of-the-art network.

This is the fastest network roll-out of its scale by any mobile operator in Sri Lanka. This will enable Bharti Airtel to fulfill its promise of providing world-class mobile services at affordable rates to customers in Sri Lanka.

In line with the innovative business model based on outsourcing that it pioneered, Bharti Airtel has created an ecosystem of partners for its Sri Lanka operations.

It has entered into a three-year managed network deal with Huawei, partnered with IBM to manage its comprehensive IT infrastructure and application requirements, and selected iSmart Timex as its customer care partner. (ANI)