New Delhi, March 15 (IANS) Jewellery designer Farah Khan Ali's addiction to micro-blogging site Twitter has paid off. She has been named the 'Wills Twitter Face' for the Wills Lifestyle India Fashion Week (WIFW) later this month to give live updates on the event.

Ali will be present at the venue on all five days - starting March 24 - to review the shows and tweet on the daily dose of fashion week news. And the designer is excited about the new tie-up.

'I am excited to be associated with Wills Lifestyle in this unique way. I promise to bring to my followers regular updates from the venue and to give them a glimpse of fashion's grandest celebration,' Ali said in a statement.

As part of the tie-up, she will share her views on the ramp shows, upload pictures of the event and respond to tweets too.

Her name recently featured in the Top 10 Twitterers of India as compiled by india.twirus.com.

For the last season of WIFW, former Miss India Gul Panag had created quite a buzz as the Twitter face.