Pond's Age Miracle range launches its seven-day challenge campaign
15 Jul 2008, 1459 Hrs

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Mumbai, July 15 (ANI/Business Wire India): New Pond's Age Miracle with the 'best proven anti-ageing technology' is bringing about miracles across the country with its promise to relieve the different problems of ageing skin and deliver visible results by helping to reduce the appearance of fine lines, wrinkles and age spots in just seven days.

Owing to the popularity of last years campaign, Ponds once again brings to India the "7 day challenge with Money back guarantee".

Consumers are invited to select Pond's outlets throughout the country to buy the Pond's Age Miracle Daily Resurfacing Day Cream (50g). And if after seven days they are not satisfied with the results, then they can return the cream and get their money back.

The seven-day challenge campaign with money back was kicked off in all the major metros on June 21and is valid till August 31.

The offer is supported by a massive multi media campaign aimed at reaching women across different markets.

The challenge underscores the strong belief that Ponds with its new and improved formulae now has the best proven anti-ageing technology.

The new Age Miracle range efficiently optimizes the effects of Retinol, (a form of Vitamin A) which has long been proven to be the most effective single anti-ageing ingredient.

Retinol works by penetrating deep into the skin where collagen and elastin reside, where it stimulates more collagen production and allows skin to repair and renew itself at a much faster rate. Infused with the miracle compounds called 'Retinol Boosters' that, when blended together with Retinol in Pond's products, not only mimic the effects of Retinol on skin, but also amplify the effects of the products' original Retinol content.

Pond's has taken it yet another step further by adding the benefits of their original patented CLA (Conjugated Linoleic acid) anti-ageing technology which also hastens the skin's cell renewal process; and AHA, which provides immediate effects by reacting to the skin's upper layer, weakening the bonds which hold dead skin cells together.

The result is Ponds breakthrough formula Advanced CLA4 Complex which is found in the newest range of the Pond's Age Miracle line.

Besides this, the new Ponds Age Miracle Daily Resurfacing Day cream also contains SPF15PA++, which offers great protection from the sun's damaging rays. (ANI)