London, Nov 15 A strand of Elvis Presley's hair saved by his personal barber has fetched 1,055 pounds at an auction.

Homer Gill Gilleland, who trotted the globe with the King of Rock n Roll for more than 20 years, dyed the singer's hair black and then cut it, saving strands in a towel.

Gilleland's pals said that he would then bundle up the towel, with hair inside, and take it home in a bag, reports the BBC.

Following Elvis's demise in 1977, Gilleland is believed to have started selling strands of the hair in a souvenir shop on the street opposite the singer's home Graceland in Memphis in the US.

The auctioned strand was given to Thomas B Morgan Jnr in 2002 by the barber.

Morgan worked in the Sheriff's Office of Shelby County and knew Elvis.

The precious lock had been expected to fetch up to 250 pounds but raised 1,055 pounds at Henry Aldridge and Son in Devizes, Wiltshire.

he hair, which comes with a certificate of authenticity, is mounted in a frame alongside a photograph of Elvis.

In 2002, bidders paid a whopping 115,000 dollars online for a strand of Elvis's hair. (ANI)