Trivandrum/United Arab Emirates, Sept 16 (ANI/Business Wire India): SunTec, the leading provider of Relationship-based Pricing and Centralized Billing solutions, has announced two strategic wins in the Middle East region, one of which has helped the company to gain a foothold in Port Operations Billing - its fifth operating domain.

One of the largest banks in UAE has invested in SunTec's Relationship-based and Centralized Billing solution, while a leading Port Operator of the region has signed up to SunTec to automate and centralize the pricing and billing operations for their vessels as well as cargo operations, helping them to offer a convergent bill to customers and effectively manage multiple contracts.

The solution will be implemented in multiple phases at the leading bank, and by the end of phase-I in December 2009 their 'Customer Benefits Program' will go live for retail banking.

The bank will thus be among the first few in UAE offering comprehensive customer benefits programs. SunTec's solution being the pivot, the bank will be able to scale up their benefits programs to customer with ease.

Furthermore, in future, the bank will leverage SunTec's solution for streamlining and automating their pricing and billing functions across enterprise.

The solution offers pertinent pricing innovations for the leading port operator also.

The complex multi-national operations of modern-day ports call for streamlined Relationship-based Pricing. New models like cost-based billing have become more relevant, as containerised trade is gaining prominence across the globe.

The situation demands differential pricing to be offered to customers based on the value they bring in.

"With these wins, SunTec has not only gained considerable footprint in the Middle East region, but also established its multi-industry compatibility," said Nanda Kumar, CEO of SunTec.

"We conceptualized and created our core pricing and billing platform, horizontal in nature and flexible enough to address the pricing and billing requirements of any transaction-based vertical, all the while, helping our customers to imbibe best practices from multiple industries," added Kumar. (ANI)