London, July 18 Simon Cowell and British businessman Sir Philip Green have reportedly roped in Cheryl Cole for their 1-billion-pound entertainment company.

The bombshell reportedly flew to LA for a meeting with the American Idol judge.

"She's flown to LA to source and research different -elements that Simon wants her to be involved in: producing, recording, spotting new bands and acting," the Daily Express quoted a source as saying.

The Girls Aloud member has been signed up after British supermodel Kate Moss joined the two entrepreneurs for the project.

Cowell apparently wants to bring mass appeal to his company with the inclusion of the singer.

The insider said: "Cheryl will be Cowell's -figurehead and style-setter - a more wholesome, girl-next-door image than Green's Kate - and therefore a perfect -balance for the company.

"Everyone loves Cheryl, she's a marketing man's dream."

The source added: "She will also develop her own singing career and start a Cheryl Cole music label.

"Cheryl knows Girls Aloud cannot go on for ever and this may just be the mega-deal she was waiting for." (ANI)