Brad Pitt joins forces with beauty giant Kiehl's for charity
19 Aug 2008, 1827 Hrs

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Washington, Aug 19 (ANI): Hollywood actor Brad Pitt has joined hands with beauty brand Kiehl's for a charitable cause.

The 'Mr. And Mrs. Smith' star has united with Kiehl to help launch their new eco friendly items like the new Aloe Vera biodegradable liquid body cleanser, which is completely eco friendly.

The actor will not be featured in the advertisements of the beauty products but will be contributing with a handwritten note about the product to be featured on each bottle containing the product, reports People Magazine.

One hundred percent of the net profit from the sales of the product will be donated to a charitable foundation created by Kiehl's and Brad, in order to support global environmental initiatives.

The new Aloe Vera Biodegradable liquid cleanser is set at 16.50 dollars a bottle and is expected to raise at least a million dollars for the charity. (ANI)