London, Nov 20 Former James Bond Sir Roger Moore has been named Person of the Year by animals rights group PETA (People for the Ethical Treatment of Animals).

The star, a long-time animal lover, received the honour for his campaign to ban controversial French delicacy foie gras.

Moore has been working tirelessly since 2006 to convince bosses at British department store Selfridges to stop selling the product, which is made from the engorged livers of ducks and geese.

Moore, who collaborated with PETA for a video campaign to advise shoppers against buying the delicacy, has even offered to personally purchase the company's remaining stock to take the food off the store's shelves.

His pleas have been met with silence from Selfridges managers, but his efforts have won him high praise from PETA officials.

And Moore is pleased with the honour.

"I am deeply touched and thrilled to be awarded the PETA UK Person of the Year. When I first saw their video footage on foie gras production three years ago, I felt compelled to do something to help put a stop to this cruel delicacy," the Daily Express quoted Moore as saying. (ANI)