Cleanliness is indeed next to godliness
24 Oct 2009, 1053 Hrs

Add comment          Mail          Print          Write to Editor

Washington, Oct 24 The moral teaching we all learnt as a child, cleanliness is next to godliness, has now gained more weight as researchers have proved how people living in clean-smelling environments tend to be unconsciously fairer and more generous.

Led by Brigham Young University professor, Katie Liljenquist, the research found a dramatic improvement in ethical behaviour with just a few spritzes of citrus-scented Windex.

The researchers see implications for workplaces, retail stores and other organizations that have relied on traditional surveillance and security measures to enforce rules.

"Companies often employ heavy-handed interventions to regulate conduct, but they can be costly or oppressive. This is a very simple, unobtrusive way to promote ethical behaviour," said Liljenquist.

And she suggested that the findings could be applied at home, too, saying: "Could be that getting our kids to clean up their rooms might help them clean up their acts, too."

The participants in the study engaged in several tasks, the only difference being that some worked in unscented rooms, while others worked in rooms freshly spritzed with Windex.

The researchers found that subjects in clean-scented rooms were less likely to exploit the trust of their partners.

When it came to the inclination towards charitable behaviour, the researchers observed that participants surveyed in a Windex-ed room were significantly more interested in volunteering with a campus organization for a Habitat for Humanity service project than those in a normal room.

In fact, more of Windex-ed room participants said they'd like to donate money for the charity as compared to those in a normal room.

"Basically, our study shows that morality and cleanliness can go hand-in-hand. Researchers have known for years that scents play an active role in reviving positive or negative experiences. Now, our research can offer more insight into the links between people's charitable actions and their surroundings," said a co-author of the study.

The study titled 'The Smell of Virtue' will be published in a forthcoming issue of Psychological Science. (ANI)

Related Latest

A.R Rahman urge people to maintain cleanliness around Ajmer Dargah By-polls in four assembly constituencies next month Schwarzenegger to quit politics next year I won't be Italian coach next year: Ancelotti Fiat India to roll out CNG-run car next year Manmohan Singh's visit to take India-US ties to next level Martin Scorsese to be honoured at Golden Globes next year Rachel McAdams to play Black Cat in next Spider Man flick? Holly Madison refuses to watch new 'Girls Next Door' 'We will cope with things better next season,' says Hamilton

Related Latest

Injured teacher sues Department of Education after slipping on condoms 'Handball' accused Henry has first taste of crowd hate after World Cup qualifier shame Lindsay Lohan slammed for throwing tantrum McCain says he 'enjoyed' reading Palin book NRO list brings 'cold war' between Zardari, Gilani out in the open Flaming red-haired Susan Boyle creates panic on X-factor sets Novel therapeutic target for non-Hodgkin's lymphoma identified Pacer Stuart Clark not ready to give up on his Australia Test career Elen Rives strips off for sexy new lingerie line Psychic detective says he helps police by contacting murder victims 'on the other side'

• Indian-origin stars Kal Penn, Aasif Mandvi, Pooja Kumar hit Hollywood gold
• Lindsay Lohan slammed for throwing tantrum
• McCain says he 'enjoyed' reading Palin book
• Elen Rives strips off for sexy new lingerie line
• John Travolta overwhelmed with street honour in hometown

• भारतीय क्रिकेट की मजबूत दीवार
• कंगारूओं के आगे ढेर, चीतों से कैसे मुकाबला करेंगें शेर
• Reducing greenhouse gases may not be enough to slow global warming
• बीकानेर महापौर चुनावः एक विश्लेषण
• Deepawali: The Festival Of Lights