London, Oct 26 Fans of late King of Pop Michael Jackson have launched a campaign to boycott his film 'This Is It'.

The online protest - called This is NOT It, is being supported by thousands of people, who claim that the film features the singer's deteriorating health and the stress of the planned 50 London shows leading up to his death in June.

They claimed 20,000 hits in 24 hours on their website and 13 branches.

"The film has been craftily edited to maximise profits," the Sun quoted spokesman Giovanni Panunzio as saying.

Michael's father Joe and sister La Toya have accused Sony Pictures of using stand-ins in the film. (ANI)