London, Oct 27 Katie Price a.k.a Jordan turned red when she made an appearance at a bookstore to promote her new book, 'Standing Out: My Look, My Style, My Life'.

Jordan was posing for snappers while covering up the discount sticker on the book with her hand, at Waterstone's in Gateshead, Tyne and Wear.

And the moment she was distracted, the price was there for all to see.

"She looked so embarrassed when she saw the sticker. Her face was so red," the Daily Star quoted a fan, as saying.

"Perhaps she should change her name to Kate Half-Price!" (ANI)