Thiruvananthapuram(IndiaPRwire), With a first-of-its-kind initiative called Dream Season, Kerala Tourism has taken steps to convert the traditional off-season in the State to a season of opportunity for the holidaymaker. The initiative offers a host of packages at never-before rates for a period of five months starting May 2007.

With regard to the rates of tour packages by various stakeholders, the listings show rates as low as Rs.2400 (US $ 59) for one night and two days packages offered by hotels and Rs.4500 (US $ 110) in the case of resorts for a package of two nights and three days. Homestays have come up offers of Rs.500 (US $ 13) per day and houseboats for Rs.5000 (US $ 123) for a night for two persons. Ayurveda centres and hotels are the other two groups that have responded with maximum number of packages after resorts and tour operators.

Dream Season is the latest project under Synergy, Kerala Tourism’s highly acclaimed and successful public-private partnership programme. “The campaign stemmed from the concern that despite impressive growth rates, Kerala was still a seasonal destination - an unparalleled wealth of attractions and a year-round moderate climate, notwithstanding. And this innovative marketing initiative will go a long way in sustaining the growth rates and transforming Kerala into a land for all seasons,” said Dr. Venu V., Secretary, Kerala Tourism. Extending from April to September, the campaign spans the summer, monsoon and festival seasons of the State.

An exclusive micro-site for Dream Season Packages, www.keralatourism.org/dreamseason/ was launched as part of the initiative. It was quite an overwhelming response from tour operators, hoteliers etc., who submitted 135 packages till this date. Nearly 6000 travellers visited the site within first three weeks.

Those interested in spending their holidays during the Dream Season period may visit the micro-site and pick holiday packages of their choice offered by hoteliers, tour operators, houseboat operators etc.

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