Oz women spend a year and $150,000 shopping over a lifetime
30 Jun 2008, 1638 Hrs

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Melbourne, June 30 (ANI): Shopping is synonymous with women, but it might just amaze you to know how much time and money do Aussie females spend while indulging in their favourite activity over the course of their lifetime - approximately a year and 150,000 dollars- a new survey has revealed.

A new report has uncovered surprising findings on women's shopping habits, and according to estimates it showed that the average female spends 12 months of her lifetime in shopping centres, buying things ranging from potato chips to the latest must-have patent heels.

In fact, the survey conducted by retail research company Directional Insights, and commissioned by AMP Capital Shopping Centres, said that women will also hand over three times the average wage on clothes, shoes, handbags and cosmetics during their time on earth.

The report titled Shopping: A Consuming Passion, which looked into the shopping habits of thousands of Australians over the past four years, is a 21-page document and is one of the biggest national studies ever conducted on shopping trends.

The researchers conducted interviews of more than 20,000 people online, over the phone and face-to-face in shopping centres across the country and confirmed the age-old adage that men found shopping a chore, while for the women it was a pleasure.

It was revealed that on an average, women spend 15 minutes more than men in a shopping centre and constitute a large part of shopaholics - one of seven shopping tribes identified by the study. In fact, one in 10 females loves to go for a daily dose of retail therapy.

Also, the study showed that the most passionate shoppers are Generation Y, with one third of them saying that they love shopping.

Helen Bakewell, consumer researcher and author of the report said that the study reflected the country's addiction to consumerism.

"We were born to shop. The report shows us shopping is a valid human experience, with people connecting emotionally with their local shopping centre," the Daily Telegraph quoted her, as saying.

She added: "Just like men talk about sport and that fabulous try and that fabulous tackle, women also love to talk about the thrill of shopping and what they bought."

The new findings come in line with a recent research in the UK which showed that 74 per cent of women thought about shopping every 60 seconds. (ANI)