Bangalore, Sept 30 (ANI/Business Wire India): Manipal Cure and Care (MCC) has won the prestigious award for the Most Admired Retailer of the year-Innovative Retail Concept, 2008 at India Retail Forum (IRF) for its contribution in providing innovative solution for qualitative monitoring of healthcare and wellness.

This award was given to MCC for its unique concept of integrated centers, which offer a mix of world-class products and services in preventive, wellness and beauty care.

MCC is the first in India to provide qualitative monitoring of healthcare driven by well-trained doctors and paramedical staff. They offer healthcare services that are customized based on each individual's lifestyle and family medical history. he award was presented by Dr Nicola Evoli Grottini, CIO, Strategy- International Sales and Kerrie Hales, Campbellrigg to Manipal Care and Cure's Chief Operating Officer Mr. Somnath Das recently in Mumbai.

"In any emerging market, the challenge lies in customer shopping experience and perception about the brand. Innovation stands as the key driver in challenging markets, which grabs customers attention, who ultimately decides on success of any business model," said Somnath Das.

The Award for the Most Admired Retailer of the year-Innovative Retail Concept-2008 was decided by an eminent Jury consisting of Sanjeev Gupta, Shivjeet Khullar, Anuj Puri and Ireena Vittal.

Other nominations in the category of innovative retail concept were; Urban Yoga - Indus League, PVR Premier, Mc Donald's MFY-Made For You, Spencer's Live Kitchen, Depot Self Publishing. (ANI)