Washington, July 31 (ANI): Guy Ritchie has revealed that a character in his new film RocknRolla is inspired by Pete Doherty.

Ritchie's forthcoming film, due for release in September (08), has a character called Johnny Story (Toby Kebbell), who hangs out in a crack den in London.

Speaking to Empire magazine, Ritchie said that Kebbell's character is based on the Babyshambles frontman - whose shambolic lifestyle, drug addiction, court appearances, and love affair with supermodel Kate Moss have attracted acres of press coverage.

"At the time I was writing it, Pete Doherty was everywhere," Contactmusic quoted him, as saying.

"It's either genius marketing or a happy - or unhappy - accident. It's creative self-destruction in the sense that he's doing it creatively.

"I think what we all like is someone who fell and then stood up again. And that's probably the story with Pete Doherty.

"There seems to be an implication that people want to see him jump. But at the same time there's a desire to see the likes of him being reborn," he added. (ANI)