New Delhi, (Business Wire India) -- NDTV has announced the launch of a lifestyle channel 'NDTV Good Times'. The channel will target a largely cosmopolitan, socially upbeat audience who lives in style and enjoys every moment of life. Among the various shows offered by this channel, there is a wide range of aspirational lifestyle programming on health, fashion, food, travel, luxury and more. NDTV has come together with the Kingfisher Brand in a first-of-its-kind media alliance for the promotion of NDTV Good Times. A free-to-air channel, NDTV Good Times will be available to viewers across India starting September 7.

NDTV has come together with The UB Group owned, Kingfisher Brand in a first-of-its-kind media alliance for the promotion of NDTV Good Times.

Speaking on the occasion, Dr Prannoy Roy, Chairman, NDTV Ltd., said, "NDTV is proud to pioneer yet another step in Indian television history. Our new offering, NDTV Good Times, will leverage the NDTV Group's proven programming and broadcasting skills in partnership with the admirable lifestyle appeal of the Kingfisher brand. The strength of the Kingfisher brand combined with NDTV's depth will give our new lifestyle channel a distinct edge."

Dr. Vijay Mallya, Chairman, The UB Group, said, "The Kingfisher brand has come to epitomize a lifestyle that encompasses some of the finest things in life and is today synonymous with delivering a premium experience. The NDTV Good Times channel would leverage from the editorial credibility and quality of the NDTV group and the strong lifestyle appeal of the Kingfisher brand and icon, to offer Indian viewers a world-class television entertainment experience. The shared values of the Kingfisher brand and NDTV Good Times - a great lifestyle, the good times and living in style are highly complementary."

Smeeta Chakrabarti, CEO, NDTV Lifestyle, said, "NDTV Good Times will target the global, urban Indian who lives in style and savours every moment of life. India is young and increasingly affluent. With money to spend on living better - on leisure, on travel, on eating well and dressing stylishly. on having a good time! Yet strangely enough there is no Indian Lifestyle channel. Now, NDTV presents a channel that answers all your questions from food to fitness, travel to leisure, fashion to gadgets and from marriage to parenthood."

The programming will be presented with style, wit and intelligence by hosts who are experts in their field - well known personalities like Rajat Kapoor of 'Monsoon Wedding' fame, Manju Malhi, said to be Britain's next Madhur Jaffrey, Tech Guru Rajiv Makhni and Cocktail Queen Shatbhi Basu, among others. Also NDTV's own Arun Thapar of 'Chuppa Rustam' fame and spa queen Devika Anand. The shows will cover every aspect of the lifestyle genre to portray the essence of an increasingly global India.