New York, Oct 31 American actress Nicole Richie's jewellery line 'House of Harlow 1960' is being auctioned on the Internet.

The "Simple Life" star's jewellery line is being sold on the website ShopKitson.com and is said to be doing incredibly well.

"The line is selling incredibly well - well beyond our high expectations," the New York Daily News quoted Dean Khalil, vice president of Kitson L.A., as saying.

The items up for grabs have 16 offerings, including an "antigue" ring worth 12 dollars, black leather cuff worth 125 dollars, and the 28 dollars leather 'n' gold starburst ring Richie donned last week, along with the majority of her collection.

The 27-year-old star has named her jewellery line after her 10-month-old daughter, Harlow and her love of retro era.

"I've always felt that great accessories are essential in every complete outfit," Richie said.

"I wanted to create a collection that was easy to mix and match; to either wear alone as an everyday piece, or stack on to make more of a statement," she added. (ANI)