Tuesday, 24 October 2017

McCann fetches pride for the Indian Advertising Industry

India catapulting to the 15 position in 2007 (from the 21st rank) in the coveted Gunn Report is by no means a small feat. A significant role in which was played by McCann India

New Delhi, (IndiaPRwire) India catapulting to the 15 position in 2007 (from the 21st rank) in the coveted Gunn Report is by no means a small feat. A significant role in which was played by McCann India.

With its celebrated Happydent palace commercial making it to the Top 10 list of the Most Awarded Commercials Worldwide, McCann has helped Indian billing move up the ranks.

This is the first time in Advertising history that an Indian ad has made it to the top 10 most awarded list of the Gunn Report.

Gunn Report is an annual rating of creative work based on awards won by Advertising agencies worldwide in nearly 60 varied award shows and is the prestigious list which agency professional’s across the globe eagerly await.

The Gunn Report positions McCann India at no 22 worldwide and O&M India at no 45 with its adoption campaign garnering the 12th spot.

According to Prasoon Joshi, McCann’s Chairman & Regional Creative Director, APAC, “I am happy that apart from making a more than positive impact on the sales of the product, the happydent commercial has gone on to not only to raise the bar on creativity and win awards for McCann but also boost up India’s ranking as a whole.”