Thursday, 19 October 2017

indibiz.tv - The first of its kind Online Video Directory for Brands

Pixelkraft has launched the first ever interactive site dedicated to brand videos. Indibiz.tv is designed to meet three simple objectives - recall, compare and respond.

Chennai,  (IndiaPRwire) Pixelkraft has launched the first ever interactive site dedicated to brand videos. Indibiz.tv is designed to meet three simple objectives – recall, compare and respond.
Convergence is driving the evolution of various forms of interactive media, resulting in information/content that is not limited by geography or time. Interactive advertising presents fresh challenges for advertisers who have hitherto adopted an interruptive strategy.
Indibiz.tv is an online video directory for brands, targeted primarily at the tech-savvy Indian, both home and abroad. But with product and service categories that make for easy accessibility and a simple-to-use interface, www.indibiz.tv appeals to practically everyone.
As a complement to television advertising, www.indibiz.tv allows the viewer to view the videos of a number of brands for a particular product or service. Post which if the advertiser has opted for a response feature, the viewer may choose to visit the brand’s website, or interact with the advertiser through any of the other touch points - email, chat or phone. Response to brand communication is instantaneous, and conversion to business is very high, because the viewer has actually opted to visit Indibiz.tv and see the commercial.
The response from Media buying houses, Advertising agencies and Corporates has been good, and videos from Airtel, Amararaja Batteries, Ford, Hindustan Unilever, Himalaya, ING Vysya, Mahindra Holidays, MK Electric, Nokia, Parryware, Saint Gobain, Titan Watches, Wipro, Yamaha, etc are already featured on the site.