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Alfa Laval Business Strategy

Alfa Laval Accelerates Two Ways to Market Distribution Business Strategy Organised 2nd All India Distributors Meet at Pune

Pune, Maharashtra , India
In line with Company’s Equipment Division’s two ways to market strategy and aim towards Double Distribution growth, the second annual Distributor’s Meet was organised at Alfa Laval India on 20th & 21st February 2014 in Pune. Taking the punch line  “We Drive Impact’   and image of South India’s‘ Snake Boat Race’ as a theme, the company drove the message of Double Distribution Growth to all its distributors.
Susanne Pahlen Aklundh, Head & Executive Vice President EQD, Alfa Laval presented the Distribution Strategy to the distributors while Jan Hedemann, MD Alfa Laval India talked about the focus on the growth of distribution India will  have during 2014. Kumud Jhamb, VP & Head EQD, India  presented the key growth drivers of distribution business in India. Highlighting Company’s strong Service Portfolio Maria Rosell, VP and Head Service Division, India  presented the 360 degree Service offering company has for its customers.
Alfa Laval Distribution sales package for marketing was also launched at the event. Around 45 representatives from all 31 distributors from India and Nepal participated in the event which featured various recognition awards for distributors, Interactive Q&A session with top management and distributor workshops. BWI


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