Manpasand Beverages in Gujarat, Mumbai Punjab
Manpasand Beverages fruit drinks expand availablity at HavmorТs food outlets in Gujarat, Mumbai and Punjab
Mumbai, India’s leading fruit juice player, Manpasand Beverages Ltd, has entered into a tie up with ice cream & food retailing major Havmor Ice Cream Ltd. Manpasand’s flagship mango-based brand ‘Mango Sip’ and recently launched ‘Fruits Up’ brand will be made available at around 210 food outlets of Havmor spread across Gujarat, Mumbai & Punjab to start with. Apart from one of the MNC cola brand, Manpasand’s two beverage brands will be the only other beverage brands to be sold at all Havmor outlets.
The tie-up is a comprehensive strategy of Manpasand to expand its reach in the urban areas. With this foray, company’s flagship brand ‘Mango Sip,’ which is extensively spread out in rural and semi-rural regions, will now be made available in urban areas through Havmor’s food outlets. This tie up will also give a boost to the Manpasand’s recently launched ‘Fruits Up’ brand, which consists of a range of carbonated fruit drinks and premium fruit drinks in different flavours, that is primarily targeted at urban markets. This tie up covers 164 outlets of Havmor in Gujarat, 28 outlets in Mumbai and 17 in Punjab.
Speaking about this tie up, Mr. Dhirendra Singh, Chairman & MD of Manpasand Beverages said, “We are very excited about this tie up as it marks our first major foray to aggressively tap the urban markets. Our fruit juices will be available in tetra packs and 200 ml PET bottles. Both Manpasand and Havmor are Gujarat headquartered companies with a strong presence in the state. With our ‘Fruits Up’ brand we plan to take head-on the global cola majors in urban markets. We will consider further expanding our tie up with Havmor by making our fruit juice brands available at their food outlets in Rajasthan and Madhya Pradesh and rest of Maharashtra in future.”
Mr. Vrajesh Jha, Vice President (Marketing) of Havmor Ice Cream Ltd said, “With this tie-up, Manpasand’s popular drinks will now be available at all our restaurants, eateries, Ice-cream parlous, Fun flavours and hotchpotch format stores. This also signifies coming together of not only two Indian, but Gujarat based companies in the FMCG sector and brings about opportunity to tap in newer markets. We are very hopeful about this alliance and look forward to further expansions.”