Tuesday, 22 October 2019
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Lafarge Boral Gypsum Brings its International Brand LagypTM to India

Launches New Range of Gypsum Board Solutions

Mumbai(IndiaPRwire)

Lafarge Boral Gypsum in India, announces its new product range of gypsum board, ceiling tiles, compounds and accessories under its international brand “LagypTM”.

Isidoro Miranda, Executive Vice President of Lafarge, and CEO of Lafarge Gypsum Division unveiled the new range of gypsum board at the launch ceremony at Hotel Eros Intercontinental, New Delhi. Jeremie Rombaut, Marketing Manager – Master of Ceremony launched the new international brand Lagyp TM for the new product line during the same function. Eminent architects and established developers of the region along with the key customers, distributors and officials from Lafarge were present at the occasion.

The new range will display several new products among which fire and moisture resistant 4x6’ and 4x8’ gypsum board, new patterns for 2x2’ and 2x4’ ceiling tiles, jointing compound and many accessories which are available in most cities of India. These innovative solutions combine international expertise, superior performance, modern design and are environment friendly.

The company has been importing plasterboard products and systems to meet the market demand for India. LagypTM was first introduced in India as a high quality product in November 2006 and seeing its tremendous success in short span of time, the company decided to unleash it as its preferred brand in the market place.

Lafarge Boral Gypsum in India, currently commands significant market share of the gypsum board market in India. The new product range under the brand “LagypTM”, along with the upcoming state-of-the-art manufacturing set-up, will enable Lafarge to further consolidate its position in the key markets of India.

In February 2007, the company announced setting-up of a new plasterboard factory in the Alwar district of Rajasthan. The commercial production will start from the 1st quarter of 2008 and its yearly capacity will be near to 10 million m2, for a total investment of approximately Rs. 100 crores (USD 20M). Due to indigenous manufacture of the product, the company expects to offer international quality, high performance, aesthetically moulded to customer’s expectation, coupled with competitive price advantage to its customers.

 

 Press Release distribution via India PRwire

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