Friday, 27 November 2020 : Local To Global News
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Godrej Ezee selected a SuperBrand !!!

Godrej Ezee, a trusted specialist cleaner of special clothes for years now, has been accorded a distinctive status, that of a SUPERBRAND. The Superbrands Council, UK, recognised Godrej Ezee, a product from the house of Godrej Consumer Products Ltd. (GCPL), as a SUPERBRAND as it reigned supreme on the following criteria - Perceived Brand Image, Brand Mind Share, Goodwill with Consumers, Consumer Loyalty, Trust and Emotional Bonding with the brand. Godrej Ezee is the only premium fabric care brand to be awarded a Super Brand status.

Mumbai (IndiaPRwire)

For the last many years, Godrej Ezee Liquid Detergent has been a trusted specialist for clothes that require special cleaning. It contains Fabric Conditioners that reach every fibre of the woolens leaving a conditioning layer over it; thus keeping them soft and fluffy, wash after wash. The detergent is specially formulated with a pH balanced base. Thus, it is a gentle liquid detergent which contains no harsh chemicals like soda. Godrej Ezee is better than ordinary detergent powders in preventing shrinkage and colour fading, and also helps preserve the lustre of silks.

Speaking at the occasion, Mr. H K. Press, Executive Director and President, GCPL, said, “I am happy that SUPERBRANDS council has conferred this recognition on Ezee. We are leaders in this category and, over the years, our consumers have trusted us implicitly for their special cleaning requirements. Only the best and the most reliable brands are eligible to become a SUPERBRAND. So, it’s a matter of pleasure and pride that Godrej Ezee has joined the elite group of brands that are of truly international standards.”

Ezee is the market leader in the liquid detergent category with an overwhelming 80% value market share. Ezee is stocked by 11.6 lakh retailers. Ezee comes in a full range of sizes, right from 10g sachet to 1kg bottles. Nine out of every ten units of liquid detergent sold in India is Ezee. Ezee is the only detergent (of any form) in India with Woolmark certification.


 Press Release distribution via India PRwire

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