Wednesday, 13 December 2017

Elder Health Care to promote fashion products in India

Leading cosmetic firm Elder Health Care Limited will promote fashion and beauty products of German brand BeYu in the Indian market, a top company official said Tuesday.

Bangalore, Nov 23 (IANS) Leading cosmetic firm Elder Health Care Limited will promote fashion and beauty products of German brand BeYu in the Indian market, a top company official said Tuesday.

'We have an exclusive tie-up with BeYu to promote its products in the growing healthcare market to meet the fashion needs of modern Indian women who are style conscious and in sync with the international beauty trends,' Elder managing director Anuj Saxena said in a statement here.

Some of the BeYu premium products unveiled in the retail market are mineral make-up, lipsticks, foundations, eye shadows, mascaras, eye liners and nail enamels.

'As part of our marketing promotion strategy, we will soon be introducing a wide range of BeYu products to suit every fashion need covering lips, face, eyes and nails,' Saxena said.

To market and popularise BeYu products among youth, the company organised its second BeYu fashion awards 2010 earlier this month, with Bollywood actress Kangana Ranaut walking the ramp.

Presented by premium clothing brand Lawman Pg3, the two-day fashion extravaganza showcased latest collections of well-known Indian and overseas designers under the supervision of fashion choreographer and stylist guru Prasad Bidapa.