Tuesday, 22 October 2019
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BIG 92.7 FM becomes exclusive radio partner for Mahesh Babu's FILM 'Athidhi'

Music breaks exclusively on BIG 92.7 FM

Hyderabad,  (IndiaPRwire) BIG 92.7 FM, Hyderabad announces its exclusive Radio partnership with the upcoming and much looked forward to Tollywood movie ‘Athidhi’. Directed by Surender Reddy, the movie features famous actor Mahesh Babu and actress Amrita Rao along with Malaika Arora Khan who is doing item number opposite Mahesh Babu in the film. September 27th 2007 will see the exclusive premiere of the music album on BIG 92.7 FM’s Breakfast show – BIG Sandadi with RJ Sekhar.
BIG 92.7 FM has exhaustive on-air and on-ground plans for the BIG Movie Athidhi in order to create unprecedented buzz. BIG 92.7 FM started the promotion of the movie by exclusively premiering teasers of the music starting September 23. On September 27th all songs of the movie will premier for the first time on radio exclusively on BIG 92.7 FM.
The Station will feature interviews with the cast and crew of the movie and also run contests for its listeners across Hyderabad, Tirupathi and Vishakapatnam to get a chance to meet “Prince” Mahesh Babu.
Speaking on the occasion, Mr. Ashwin Padmanabhan, Station Director, BIG 92.7 FM, said “We are extremely excited to join hands with one of Mahesh Babu’s most expected movies. We are approaching the association with the objective of delivering value to our listeners as well as the producers of the movie. Our effort is to create exciting content around the theme of the movie which will generate listener interest and thereby promote the movie far more effectively. With the clutter-breaking ideas, innovative campaigns and other interesting stuff centered on Athidhi, we are sure that our entire on-air package will make for great content and listener involvement”.

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