Wednesday, 03 June 2020
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  1338 view   Add Comment Announces Soft Launch and Participation in Travel Distribution India 2007

Hyderabad, Andhra Pradesh, (Business Wire India) -- After a successful soft launch on 8 October, 2007, is gearing up to exhibit at Travel Distribution India'07 event at Taj Land's End, Mumbai.

The Eye for India Travel Distribution Summit, 07 aims to bring major players of online travel industry to a common platform, where important aspects like the future of online travel, distribution and marketing models, purchasing behavior of Indian travel consumers and brand loyalty will be discussed. invites its customers, suppliers and potential investors to visit their exhibition space (stall # 4) at the event. Commenting on Travel Distribution India summit, Ramu Kallepalli, CEO of said, "We are looking forward to meeting our customers, suppliers and potential investors, and explaining them our compelling business proposition."

Visible in the soft launch, follows a consumer-oriented approach by integrating social media with marketing efforts. Realizing the importance of rich media tools in this context, is in accord with the Travel 2.0 revolution by incorporating social tools like blog, live help, newsletter and forum. Nishtha Taposh, Manager - PR and Content, quoted, "We will update our customers with the latest developments in travel industry through our blog, which will be abundant with travel news, tips and suggestions. Post soft launch, we want to encourage our customers to give their valuable feedback and suggestions on blog and forum."

Gearing up for a full-scale January launch Mr. Kallepalli commented, " will be a fully operational travel portal, equipped with a dynamic search and booking engine by January 2008. We are gearing up for a grand launch, in January 2008, by national celebrities and a donation to a charitable cause at the same time. We will also be seeking private investments in January - March, 2008 period to fund marketing efforts for our nationwide launch as well as possible IPO during financial year 2008-2009."

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